I turn brand stories into strategy, strategy into results, and crises into non-events. Also loves cats, books to escape to other worlds in, and can be bribed with a Diet Coke.
Built and scaled UserTesting's employee advocacy program from the ground up in 2022 — giving colleagues an easy way to share company content and turning their networks into a genuine earned-media engine.
Ran a multi-creator campaign across design, UX, and marketing verticals — prioritizing engagement quality and watch time over raw reach when choosing who to work with and what to fund.
UserTesting needed to show up in communities — design, UX, marketing — where an established voice carries more weight than a cold brand post.
Selected creators by audience relevance and content quality, not just size — then briefed for authentic, platform-native storytelling.
Measured success by attention and completion, not vanity metrics — and used that lens to guide where future budget goes.
Turned campaign data into a repeatable playbook for future creator partnerships and platform prioritization.
A cross-section of the range this role calls for — event storytelling, thought leadership, brand personality, and hype-building.
Recapped our multi-city event series — from Seth Godin's talk to celebrating our 2025 Illumi Award winners atop the NASDAQ tower in Times Square.
View post →Turned a VIP leadership dinner on AI and judgment into a data-backed point of view: 91% of designers say AI made them faster, only 15% say more confident.
View post →A lighter, lifestyle-style brand moment — trading the usual data-and-insights post for a simple, human shot in front of our office mural.
View post →A short-form countdown video driving last-minute ticket sales for our flagship event — announcement-style content built for urgency.
View post →Own global social strategy across LinkedIn, Instagram, TikTok, and Threads. Built the employee advocacy and influencer programs described above; serve on the Crisis Response Team; chair the Women@ ERG.
Delivered 10.9M impressions and 106K engagements — more than 4x and 1.7x industry benchmarks. Led a full brand rebrand transition across channels.
Managed digital marketing budgets up to $100K across B2B and B2C clients.
Grew Instagram reach 50% and impressions 65% in one year; ran the department independently during a high-turnover stretch.
Advised clients across industries on paid and organic campaign strategy across Facebook, Twitter, and LinkedIn.
Thank you for social prowess in getting a major product release across the finish line — lots of people involved, and Becca's contribution stood out.
Your efforts as an ERG Leadership Chair are invaluable — you've made this company a more inclusive and welcoming place.
Becca has carried the mantle of Women@ chair because it needed to be done — she's brought perspective, continuity, and leadership like a boss.